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Inc.
Magazine
August 2000, Cover Story
"Can
a Company Save Your Life? PAUL EICHEN walked away from the FAST
TRACK to build a BUSINESS whose whole point was to make him HAPPY"
This 12-page cover story takes in-depth look at the corporate
culture of Rokenbok Toy Company and its founder, Paul Eichen.
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Wired
Magazine
July 2000
Monomania
"Rube Goldberg meets Tomorrowland in Rokenbok's latest construction
set, a kind of perpetual motion machine w/ a monorail at it's heart."
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USA
Today
February 7, 2000, Cover Story
"Jaw-dropping
tech toys coming to a child near you"
The Rokenbok Monorail Start Set is featured as a "Toy that will
turn heads!" this year. |
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US
News & World Report
December 6, 1999
"Tis
the season for smart toys, and they don't even need a silicon chip."
"Rokenbok vehicles enthralled older kids," in this holiday toy review.
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GameWEEK
February 14, 2000, Cover Story
10 Reasons to be at Toy Fair 2000
"Rokenbok, winners of GameWEEK's 'Coolest Interactive Toy'
award for 1999, is back with another heaping helping of R/C construction
goodness. Best described as LEGO® on steroids, Rokenbok is
a network of interlocking building pieces and hi-tech radio controlled
vehicles." |
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MSNBC
December 7, 1999
"I'm dreaming of a cool Christmas"
"If I had to be stuck on an island with only one toy, it would probably
be a Rokenbok Action Factory." |
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